Brandweek: The Wearin’ o’ the Green

Another quote, this time in a BrandWeek article on Green marketing of organics and clothing:

As Ivan Storck, owner of SustainableMarketing.com, put it, there is a triple bottom line: people, planet, and profit, and the people part of the equation must come first. "Sustainability means more than being eco-friendly," he said. "Sustainability also means you're in it for the long haul."

Congrats also to Jerry Savage, and his new company Research-Sight - lots of great quotes from him in there. Thanks to Sandra O'Loughlin for interviewing us.